A small process-engineering practice — Calvin in the room for every client — that takes on at most four founder- and leader-led businesses at a time, in the UK and Ireland, at £5–20m revenue. Every engagement begins with the leaks named and costed, the scope written and the price fixed. You get judgement and implementation — not a proposal deck.
Nothing here is aspirational. Each of these is a working part of the engagement you would be in, with what you get and what we need from you at every step.
You score the business across the six areas and receive a written view. Then twenty minutes on the phone about how the customer journey runs today and where you suspect the leaks are. We say plainly whether a Revenue Leakage Assessment is worth your money — and if not, why.
Fourteen days in your systems and with your team. We map the journey from first enquiry to long-term customer — every hand-off, queue and inbox — and cost each leak from your own data.
At the end of the fourteen days we walk your leadership team through the findings in person. If you want the leaks fixed, you get a written scope, a fixed price and a start date. If you would rather fix them yourself, the read-out is yours to keep.
A leadership workshop, on site, scores the six areas 1–10 and sets the baseline. In the same month the single leak with the largest revenue impact — already costed in the Assessment — is stopped inside the business, live, not in a plan.
The full performance baseline is read from your systems and the data, pipeline and process foundations are put in order. Then the remaining leaks are worked through in order of impact, fortnightly, across people, process and technology.
The team is trained on the new standard, it is tested against live work, and what holds is rolled out. The six areas are re-scored against the baseline and you are handed the Blueprint: a one-page plan for the next twelve months, delivered in month three.
The ongoing retainer: one mini-project a month, each a defined deliverable drawn from the Blueprint’s ranked list, shipped on the same fortnightly cadence — with your team doing more of it each quarter. Rolling, with 30 days’ notice either side.
Where every engagement starts. The customer journey mapped, every leak costed from your own data and ranked by revenue impact, and a written read-out of what we would fix first.
Yours to keep, whether or not you go further with us.
The five steps — Architecture, Data & Foundations, Implementation, Roll-out, Blueprint — with the biggest leak stopped in month one and a 30-Day Value Checkpoint.
Recover a tenth of a £2m leak and the Diagnostic has paid for itself ten times over.
The ongoing retainer after the Diagnostic. One mini-project a month, each invoiced against a defined deliverable — never hours. Rolling, with 30 days’ notice either side.
Longer horizon. The same fortnightly cadence, with your team doing more of it each quarter.
Every Flex mini-project is one of fifty measurable things that leak revenue across the four phases of the customer journey — the one that matters most and scores worst in yours. The seven that come first in almost every business:
The same method, the same fixed prices, a different starting point.
Before the deal: the Assessment (£4,500, 14 days) names and costs the leaks and single points of failure, so the price reflects the business as it runs. After it: the Diagnostic (£20,000) as the first hundred days — the biggest leak stopped in month one and a scorecard the new leadership team runs without the founder.
You have HubSpot, enrichment, a dialer, LinkedIn and a sequencing tool, and the revenue leader spends Friday reconciling them. We connect the stack, define the stages and hand you one pipeline the board believes: a six-week fixed-price project from £10,000 (€10,000 for Irish companies), then Flex. Same Assessment first, same fixed prices, and it counts as one of the four.
A customer-journey Assessment (£4,500) or a full Architecture on your client’s behalf, under your brand or ours, from someone who built an Elite partner. You keep the client relationship, in writing; we do the process-engineering work your team is not staffed for. Each client counts as one of the four, so you know exactly what capacity you are buying.
A £10–15m UK manufacturer selling through partners: a joint inbox nobody owned, and an account team that did not know what drives partners to buy. About a sixth of revenue.
At HubSpot and Centralise, before FounderProof — named on the About page.
A hard cap, with a waitlist. Every client gets the founder in the room, not an account manager.
SmartRoutes (SaaS) and Centralise (Elite HubSpot Partner, ranked 19th of 6,000+ in HubSpot’s partner directory). Both checkable on LinkedIn and Companies House.
Every price is fixed against a defined deliverable. There are no day rates, no hourly invoices and no management fee on top.
Assessment £4,500 + Diagnostic £20,000 + twelve months of Flex £60,000 = £84,500, against a £120,000+ fully loaded hire whose knowledge leaves with them. Not included: HubSpot or other software licences, travel for on-site days (agreed in advance, itemised, never marked up) and VAT. Irish companies are quoted in euro at a fixed equivalent set in the proposal.
Calvin — in the room, in your systems and on every read-out. Outside consultants are used only to challenge our methodology, never to deliver it. That is why the cap is four clients.
An hour each with the people who run the journey during the Assessment, a half-day leadership workshop in month one, then roughly a fortnightly read-out. The people whose work changes are involved as it changes — that is the point — but nobody is asked to assemble a reporting pack.
Day 30 of the Diagnostic: if you cannot see the value, you stop, you have paid £10,000, you keep the Architecture map and the remaining £10,000 is waived. Month three: a mutual-fit checkpoint with a clean exit. Flex is rolling with 30 days’ notice either side from the first month, and every 90 days the 9× audit gives you a formal point to re-scope or leave.
Client data is never processed inside external AI models. Our AI tooling works only with abstracted frameworks and methodology; your numbers stay in your systems. It is written into the terms.
An agency is usually paid for the build. We are paid to stop revenue leaking from the customer journey — and we only touch HubSpot once the stage definitions, owners and numbers are agreed. If the honest answer is that you do not need any build, you will hear it, because we are not paid by the build. Some of the best agencies send us their clients for exactly this step.
Most will, at first — change is 80% psychological and 20% mechanical, and we plan for that. The people whose work changes help define the standard, the first fix is chosen for visible relief rather than maximum disruption, and nothing is rolled out until it has been tested against live work by the people who do it.
Yes. Reference clients are available once we have met — we ask them for their time only when there is a real decision on the table, not as a sales step.
A small practice has to answer this honestly, so it is written into the terms as a continuity and handover protocol: everything is documented in your systems every fortnight, not at the end; the Architecture map, the scorecard and the Blueprint are yours from the day they exist; and if we cannot deliver, the remaining fees for undelivered work are not owed. You are never left holding a half-built system only we understand.
Take the free self-assessment, or book a first call. Either way you receive a written view before you are asked for anything — where we would start, or plainly why not. Nothing is published, nothing is shared, and there is no pitch.
We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.