Pricing

Stated in money, before you are asked for anything.

Three ways to work with us, each priced against a defined deliverable — never a day rate. Irish companies are quoted in euro at a fixed equivalent set in the proposal.

Where every engagement starts
The Revenue Leakage Assessment
£4,500
fixed · 14 days

Fourteen days in your systems and with your team: the customer journey mapped, every leak costed from your own data and ranked by revenue impact.

Customer journey mapped, first enquiry to long-term customer
HubSpot, inboxes and data reviewed against how the journey actually runs
Every leak costed and ranked by revenue impact
A written read-out, in person, of what we would fix first
Yours to keep, whether or not you go further
Book the Assessment
After the Assessment
The Diagnostic
£20,000
fixed · three months

The five steps, with the biggest leak stopped in month one and the six areas re-scored at the end.

Leadership workshop and scored baseline
Performance baseline read from your systems
Highest-impact fix live in month one, then fortnightly
Training, testing and roll-out of the standard
The twelve-month Blueprint, one page, yours
30-Day Value Checkpoint · month-three mutual fit
Book a call
After the Diagnostic
FounderProof Flex
£5,000
per month · one mini-project

The ongoing retainer. Each mini-project is a defined deliverable, shipped on the fortnightly cadence.

One mini-project a month — one of fifty signals across the journey, chosen by Gap Score
Invoiced against the deliverable, not hours
Rolling, with 30 days’ notice either side
Fortnightly read-outs drafted from your own numbers
Discuss Flex
Euro prices for Irish companies are fixed FX equivalents set in the proposal, not numerically equal. VAT is charged where applicable.
Versus the alternative

Year one, all in, is £84,500. The comparable hire is £120,000+ fully loaded — after a three-month search.

Assessment, Diagnostic and twelve months of Flex, with the biggest leak stopped in month one, the standard documented in your systems and your own team doing more of it every quarter. From year two, Flex alone is £60,000.

£120k+
In-house operator, per year

Fully loaded. Add a three-month search, ramp time, and the risk that the standard leaves when they do.

£84,500
FounderProof, year one, all in

Assessment £4,500 + Diagnostic £20,000 + Flex £60,000. About three senior days a month on Flex, priced against the deliverable, with the standard left in your business.

Compared honestly

The three ways you could fix this, side by side

A HubSpot agency
An in-house hire
FounderProof
Paid for
The build (hours or a project)
Their time — £120,000+ a year plus recruitment and ramp
Revenue leaks stopped — fixed prices against defined deliverables
Starts with
A scoping call and a proposal
A job description and a three-month search
A 14-day Assessment that costs the leaks from your own data
Who does the work
A delivery team
One person, learning your business from scratch
Calvin, in the room and in your systems, with your team
If the journey is broken
Configured around it
Fixed, if they have the mandate and the method
Fixed first; the CRM is configured around the fixed journey
What you keep
A configured portal
The person — until they leave
A documented standard in your systems, a scorecard, and a team that runs it
Exit
End of project
Notice period, and the knowledge walks
Day 30 (£10,000 waived), month three, then 30 days’ notice
Best when
You know exactly what to build and the journey already works
You need someone in the building five days a week, for years
The journey is leaking and nobody has put a number on it
The terms that matter

What is true of every engagement

Four clients at a time, so every client gets the founder in the room. If we are full, you join a waitlist with a start date.

Fixed prices
No day rates. If it takes longer, that is our problem.
Day 30
Cannot see the value? Stop. You have paid £10,000, you keep the Architecture map, and the remaining £10,000 is waived.
Month 3
Mutual-fit checkpoint with a clean exit either way.
The 9× rule
Every 90 days we audit the work against 9× the fee. If it is not there: re-scope, change the owner, or exit on 30 days’ notice.
Yours to keep
Everything is documented in your systems. Nothing depends on us.
How we contract
An NDA before your data
Yours or ours, signed before we are given read access to anything. Every engagement starts with the confidentiality in place, not promised.
A written scope, then a signature
Deliverable, fixed price, start date and the checkpoints — in one document, e-signed, before any work. It does not change without your agreement.
Everything built is yours
Every process, standard, workflow and report is built in your systems, under your accounts, and documented as we go. There is no FounderProof IP inside your business.
Access that ends when we do
Named user accounts, least privilege, nothing exported to personal devices, and access removed at the end. A data-protection statement is available on request.
Invoicing: the Diagnostic 50% at the start and 50% after the 30-Day Value Checkpoint; Flex monthly against the agreed deliverable; GBP for UK companies, euro for Irish companies. Time off: the practice takes four full weeks a year; Flex clients get eight weeks’ notice and are billed at 50% for any month that includes a break. A supplier information pack — company details, insurance, data-protection statement, standard terms and references — is sent within one working day of a request.
Funded programmes

You may not have to pay for this in full

Strategic consultancy of this kind is supported by several Irish programmes — Enterprise Ireland’s Strategic Consultancy Assignment funds up to 50% — and English manufacturers can claim up to £20,000 through Made Smarter. We check eligibility on the first call and help with the paperwork.

See funded programmes
Enterprise Ireland Strategic Consultancy Grant
Local Enterprise Office (LEO)
IDA Ireland
InterTradeIreland
Skillnet Ireland
Údarás na Gaeltachta
Pricing questions

Answered from the terms, not from a brochure

Is the Diagnostic really a fixed £20,000?

Yes. Whatever the size of the business or the number of teams in the journey, the price is £20,000, fixed in writing before the start, and it does not move. If it takes us longer, that is our problem. Irish companies are quoted the euro equivalent, fixed in the proposal.

Can we skip the Assessment, or the Diagnostic?

No. The Assessment is what tells us — and you — where the revenue is going and what to fix first; the Diagnostic is what scores the six areas, sets the baseline and puts the foundations in order. Flex only works on top of both. Without them we would be guessing, and charging you for the guess.

What is a mini-project?

A defined piece of work with a written scope and an end point — a hand-off rebuilt in HubSpot, a sales process standardised, a reporting rhythm put in place — drawn from the ranked list of gaps in your Blueprint.

How do you invoice?

The Assessment in full at the start. The Diagnostic 50% at the start and 50% after the 30-Day Value Checkpoint. Flex monthly against the agreed deliverable. GBP for UK companies, euro for Irish companies.

What is not included in the fixed price?

HubSpot or other software licences you choose to buy; travel for on-site days, agreed in advance and itemised at cost; and VAT. Nothing is added for tooling, platform or administration, and there are no day rates.

An invitation

Start with the free self-assessment, or start with a call

Either way you receive a written view before you are asked for anything. If we are not the right fit, we will say so plainly and, where we can, point you to who is.

FounderProof

We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.

calvin@founderproof.comCork & Dublin, Ireland · London, UK
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