The Revenue Leakage Assessment maps your customer journey from first enquiry to long-term customer, finds where revenue is falling between the cracks — and where the business depends on a single point of failure: a person, a customer that is half your revenue, one source of new business — and puts a number on it. Then we use process, HubSpot and AI to stop the leak and make the journey run without depending on any one of them.
Doing well, but at an inflection point — and somewhere between first enquiry and long-term customer, revenue is leaking and too much still depends on one person.
Every escalation, pricing call and key relationship comes back to you. The business is profitable; your holidays are theoretical.
A buyer pays for the numbers, and pays more for a business that runs and sustains without its founder. A business that only runs when you are in it shows up as a lower multiple, an earn-out or a clawback. You want the other price.
A new MD, a new leadership team, or the founder stepping back. What lived in one person’s head has to become the way the business works.
You bought the platform. The team half-uses it and nobody trusts the reports. That is a customer-journey problem, not a software problem.
It is usually a person. It is often a customer. Sometimes it is one channel, one inbox or one spreadsheet. Every one of them is a leak waiting for a bad month.
The founder every decision waits for. The one salesperson who brings in the work. The person who is the only one who knows how the system works — and what happens the week they are away.
One account that makes up 40–50% or more of revenue. Every buyer sees it, every lender prices it, and every renewal conversation is a negotiation you cannot afford to lose.
One channel, one referrer, one platform or one partner that generates most of the new enquiries. When it changes its rules, your pipeline changes with it.
The joint inbox nobody owns. The spreadsheet only one person understands. The CRM three people update and no one reads. The process that lives in someone’s head.
A £10–15m UK manufacturer selling through a partner network — leaking £2.2m a year, about a sixth of its revenue, for two reasons nobody had put a number on.
Every new enquiry landed in a joint inbox that nobody owned. Enquiries were picked up late, or not at all, and fell between the cracks.
The account management team did not understand what drives partners to purchase. Without that, growth in existing accounts was left to chance.
Three questions a buyer asks. Most founders only answer the first.
We are process engineers. We treat the customer journey the way a plant engineer treats a production line: every hand-off, every queue, every place a decision waits for one person. Each leak is costed from your own data and ranked by revenue impact. Then the engagement fixes them in that order.
We examine six areas: Purpose & Story and the Business Model at the hub, and four operational areas around them — Sales, the Customer Journey, Technology and Governance. Each is scored 1–10 at the start and re-scored at the end. The movement is the evidence.
140+ engagements over seven years, from 10 people to 10,000 — building, fixing and reporting on the revenue journey inside the CRM. FounderProof is the same work, done as process engineering, for a narrower kind of business. Find your industry to see who you are in company with.
A free self-assessment, then — if it points to a leak worth finding — a fixed-price Assessment. Both end in a written view you keep, whether or not you go further with us.
Score your business across the six areas we use with every client. You get one named weakest area — not a list — and a written view from Calvin within two working days: where we would start, or plainly why we are not the right fit.
Take the free self-assessmentFourteen days in your systems and with your team — about five days of Calvin’s time. The journey mapped, every leak costed from your own data and ranked, and a read-out in person of what we would fix first.
Book the AssessmentOn the first call, in the workshop, in your systems and on every read-out. No account manager, no hand-off to a junior. References from businesses he has worked in are available once we have met.
A short scored self-assessment across the six areas. You receive a written view either way — where the revenue is most likely leaking and where the business depends on you, or plainly why we are not the right fit.
Twenty minutes on your self-assessment and how the journey runs today. We say plainly whether a Revenue Leakage Assessment is worth your money — and if it is not, why, and who might be.
Fourteen days in your systems and with your team. The journey mapped, every leak costed and ranked by revenue impact, and what we would fix first — yours to keep.
A written scope, a fixed price and a defined deliverable before anything begins. Then the Diagnostic: £20,000 fixed, three months, five steps, the biggest leak stopped in month one, with a 30-Day Value Checkpoint.
We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.