Process engineering for founder-led businesses at £5–20m revenue

Find where revenue leaks out of your customer journey — and fix the process causing it.

In 14 days, we map the journey from first enquiry to repeat customer, put a number on every leak and show where the business depends on one person, customer, channel or system. If you choose to continue, we implement the highest-value fixes in your processes and CRM so the business can run without the founder in every decision.

UK & Ireland · fixed scope and price · NDA before system access · written findings yours to keep
Revenue Leakage AssessmentA £10–15m UK manufacturer · anonymised
LEAK
Attract
First response
Win
 
Deliver
 
LEAK
Grow
Expansion
Annualised leakage found
£2.2m
about a sixth of annual revenue
Attract: new enquiries landing in a joint inbox nobody owned, and falling between the cracks
Grow: an account management team that did not know what drives partners to buy
A recent engagement, anonymised

What a Revenue Leakage Assessment found

A £10–15m UK manufacturer selling through a partner network — leaking £2.2m a year, about a sixth of its revenue, for two reasons nobody had put a number on.

Annualised lost revenue, found in the Assessment
£2.2m
Leaking for two reasons — neither of them a talent problem. Both were process problems.
01
New enquiries fell between the cracks

Every new enquiry landed in a joint inbox that nobody owned. Enquiries were picked up late, or not at all, and fell between the cracks.

02
Account management did not know what drives partners to buy

The account management team did not understand what drives partners to purchase. Without that, growth in existing accounts was left to chance.

Told without the client’s name, with their knowledge. Both leaks were process problems — an inbox with no owner, and a journey nobody had mapped — and both are the kind of thing the Assessment is built to find.
Sound familiar?

Four businesses we recognise

Doing well, but at an inflection point — and somewhere between first enquiry and long-term customer, revenue is leaking and too much still depends on one person.

The founder everything still runs through

Every escalation, pricing call and key relationship comes back to you. The business is profitable; your holidays are theoretical.

The business getting ready to sell

A buyer pays more for a business that runs without its founder. One that only runs when you are in it shows up as a lower multiple or an earn-out. You want the other price.

The leadership team in transition

A new MD, a new leadership team, or the founder stepping back. What lived in one person’s head has to become the way the business works.

HubSpot that hasn’t paid for itself yet

You bought the platform. The team half-uses it and nobody trusts the reports. That is a customer-journey problem, not a software problem.

How it works

Two steps, priced up front

Step 1 · £4,500 fixed
Find and cost the leaks

A 14-day Revenue Leakage Assessment maps the customer journey, calculates the financial impact of every leak and ranks what should be fixed first. Yours to keep, whether or not you go further.

Step 2 · £20,000 fixed
Fix and standardise them

The Implementation Programme — three months — puts the highest-value fixes live, trains the team and leaves the operating standard in your systems. The biggest leak is stopped in month one.

See full pricing
What the £4,500 Assessment delivers

A number on the leak, and a ranked plan to fix it.

Fourteen days in your systems and with your team — about five days of Calvin’s time. You keep everything, even if you stop there.

See how we work
The journey, mapped
First enquiry to long-term customer, with every hand-off, queue and single point of failure marked.
Every leak costed
Each leak given a number from your own data and ranked by revenue impact — so the order of work is obvious.
An Architecture map
A one-page picture of how the business actually runs across People, Process and Technology — the example deliverable.
A written read-out
What we would fix first and why, delivered in person and in writing. If nothing is worth fixing, you are told so in writing.
Who you will be dealing with
Calvin O’Callaghan — process engineer, 3x founder, five years at HubSpot

On the first call, in the workshop, in your systems and on every read-out. No account manager, no hand-off to a junior. More on the background →

Four clients at a time
A hard cap, with a waitlist
Assessments usually start within two weeks.
How we contract
An NDA before your data
Yours or ours, signed before we are given read access to anything. Every engagement starts with the confidentiality in place, not promised.
A written scope, then a signature
Deliverable, fixed price, start date and the checkpoints — in one document, e-signed, before any work. It does not change without your agreement.
Everything built is yours
Every process, standard, workflow and report is built in your systems, under your accounts, and documented as we go. There is no FounderProof IP inside your business.
Access that ends when we do
Named user accounts, least privilege, nothing exported to personal devices, and access removed at the end. A data-protection statement is available on request.
Invoicing: the Implementation Programme 50% at the start and 50% after the 30-Day Value Checkpoint; Flex monthly against the agreed deliverable; GBP for UK companies, euro for Irish companies. Time off: the practice takes four full weeks a year; Flex clients get eight weeks’ notice and are billed at 50% for any month that includes a break. A supplier information pack — company details, insurance, data-protection statement, standard terms and references — is sent within one working day of a request.
An invitation

Start with the free self-assessment

Score your business across the six areas in five minutes and receive a written view either way. If it points to a leak worth finding, the £4,500 Assessment is the next step — 14 days, fixed price, yours to keep.

FounderProof

We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.

calvin@founderproof.comCork & Dublin, Ireland · London, UK
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