Doing well. At an inflection point. And somewhere between first enquiry and long-term customer, revenue is leaking through a single point of failure — a person, a customer, a channel or a system nobody else can run. If that is your business, or the one you have been asked to fix, this page is for you.
We are deliberately narrow. Four clients at a time means every one of them has to be a business we can move — and a room we want to be in.
£5–20m a year (roughly €6–23m). Real revenue, real customers, real margin — the business has proven it works; the question is whether it can run without you.
10 to 250 people, with at least the beginnings of separate marketing, sales, delivery and finance functions — because that is where the hand-offs, and the leaks, live.
Founder-led or leader-led. The owner who is still in everything, or the MD, revenue director, marketing director or FD who has been asked to fix it.
UK and Ireland. Every engagement starts in person and the first two days of the Diagnostic are on site — we come to you, and on-site days are batched by city so a Midlands client costs no more than a London one.
Ideally already on HubSpot or a comparable CRM, with a finance system that holds the truth. We build on what you have. If you are on nothing, the Assessment tells you whether you need to be.
Ready to implement, not to commission a report. The biggest leak gets stopped inside the business in month one — which only works if the leadership team wants it stopped.
Half the people who call us own the business. The other half have been asked to fix it. They get the same seat at the table.
You want the business to run without you — for a holiday, for a sale, or just for a Tuesday. You want a number on what it is costing you that it does not.
You inherited a pipeline in a spreadsheet, a CRM nobody trusts and a forecast the board argues with. You need the journey defined and the numbers to hold.
You can see the spend but not the pipeline it generated. Enquiries disappear between your forms and the sales team. Attribution is a monthly argument.
You are asked for a forecast you cannot build, from data that lives in three places. You want one customer key, one pipeline and margin by product you can stand over.
Orders arrive re-keyed, hand-offs happen by email, and OTIF is only known to logistics. You want the journey to run to a standard the whole business can see.
You are buying or backing a founder-led business. The Assessment (£4,500) names and costs the leaks and single points of failure before you price it; the Diagnostic (£20,000) is the first hundred days after you own it.
It is usually a person. It is often a customer. Sometimes it is one channel, one inbox or one spreadsheet. Every one of them is a leak waiting for a bad month.
The founder every decision waits for. The one salesperson who brings in the work. The person who is the only one who knows how the system works — and what happens the week they are away.
One account that makes up 40–50% or more of revenue. Every buyer sees it, every lender prices it, and every renewal conversation is a negotiation you cannot afford to lose.
One channel, one referrer, one platform or one partner that generates most of the new enquiries. When it changes its rules, your pipeline changes with it.
The joint inbox nobody owns. The spreadsheet only one person understands. The CRM three people update and no one reads. The process that lives in someone’s head.
The problem is the same in every industry — a journey that depends on one person — but the leaks show up in different places. Find your industry to see who you are in company with.
Saying no early is part of the service. If any of these is you, we will tell you on the first call and, where we can, point you to who is right.
The leaks are real but the fix is usually the founder’s own habits, not a journey redesign. The book and the free self-assessment are built for you.
We start where most advice stops — after a paying customer exists. If you are still finding the first repeatable sale, we are too early for you.
We will happily build in HubSpot — but only after the stage definitions, owners and numbers are agreed. A CRM configured around a broken journey is a faster way to leak revenue.
The Assessment is yours to keep and act on yourself. But the Diagnostic ships the first fix live in month one — if the leadership team wants a plan on the shelf, we are the wrong choice.
Every engagement starts in person and the first two days of the Diagnostic are on site. If we cannot get to you in a day, we are not the right fit yet.
What you get instead is a standard: something shipped every fortnight, your numbers every week, replies within one working day Monday to Wednesday, and a phone number for anything urgent.
We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.