FounderProof Outbound is the engine we built to run our own pipeline. It scores UK and Irish companies on fit, warmth and intent, holds back anyone without a real, dated reason to get in touch, runs a short sequence across email, LinkedIn and one phone call with copy a person has approved, and answers every reply the same working day. Simple yeses get an answer in minutes.
Most outbound buys a list, sends the same message to everyone and leaves the replies for later. Senior buyers ignore it, and good conversations go cold. Outbound fixes the six things that usually go wrong.
Nothing goes out without a real, dated reason to contact that person, such as a new senior hire, a CRM project, an open sales role or a change at the top. No reason means no message.
Every company is scored on fit, warmth and intent. Only decision-makers are contacted, one person per company at a time, and people we already know come first.
A yes left for days goes cold. Every reply is answered the same working day. Simple yeses get a reply within minutes during working hours, with three times from the calendar.
Every message is checked against our house style and approved before it is sent. No AI-written free text is ever sent to a prospect.
Every touch, reply and meeting is tracked against a weekly goal, so we can see what is working and spend effort where the results are.
Every email has an opt-out, and opt-outs are honoured on every channel. Numbers are checked against the TPS before any call, and LinkedIn is always done by hand.
Outbound is just launching, so we are not quoting results yet. These are the targets every wave is measured against, and we will publish the real numbers once four waves have run.
The share of people who reply at all, out of everyone who received at least one touch.
Of the people who reply with interest, a question or a referral, the share who go on to hold a meeting.
The share of connection requests accepted in each wave.
The weekly goal for FounderProof's own pipeline. The engine works backwards from it to plan each week's outreach.
Every reply is answered by the end of the working day it arrives. Simple yeses are answered within minutes during working hours.
Before each wave goes out, ten reasons for contact are spot-checked against their sources. The target is no errors.
Prospect data is personal data, and Outbound treats it that way. These rules are built into the engine, not left to good intentions.
Prospect data lives in the CRM and the engine's own private store. It is never kept in shared files or code.
Replies are sorted on our own systems. Prospects' messages are never sent to an external AI tool.
Automatic replies use fixed wording that a person has approved. Anything else is drafted and then checked by a person before it is sent.
Every email has an unsubscribe line. Anyone who opts out is suppressed on every channel, straight away.
LinkedIn's terms ban automation, so connection notes and messages are sent by hand from a prepared daily list.
Numbers are checked against the TPS before any call. Sole traders, partnerships and personal mailboxes are never cold-emailed.
Book twenty minutes with Calvin. We will show you how Outbound finds the right people, what it sends and how it handles replies, and talk through where revenue is being lost in your own pipeline.
We show you where revenue is being lost and help you fix it. A process-engineering practice for founder- and leader-led businesses in the UK and Ireland at £5–20m revenue: the customer journey mapped from first enquiry to long-term customer, then process, HubSpot and AI to make it run without relying on any single point of failure.